ZHULIAN RENOVATE

Renovation & Showroom Design Transformation

Category : Retail

Location : Thailand

Area : 120 Sq.m.

Year : 2021

Zhulian New Shop Interior

The Collective Studio was commissioned to renovate and refresh the showroom design for Zhulian, transforming the existing retail environment into a more contemporary and engaging brand experience.

The project focused on redefining the showroom atmosphere while improving functionality, circulation, and overall visual identity — creating a space that better reflects the brand’s modern direction.

1st Floor

Refreshing the Retail Experience

Rather than completely rebuilding the space, the renovation strategy emphasized enhancing the existing environment through:

• updated material selections

• improved lighting atmosphere

• clearer spatial organization

• stronger branding presentation

  
  

This approach allowed the project to achieve a refreshed appearance while maintaining construction efficiency and budget practicality.

Contemporary Showroom Design with Strong Identity

The new showroom design was developed to feel:

• modern

• approachable

• organized

• visually memorable

  
  

Clean lines, balanced color tones, and carefully planned product presentation help create a more professional retail environment while improving the customer browsing experience.

The circulation inside the showroom was also reorganized to create smoother movement and clearer zoning throughout the space, allowing products and branding elements to stand out more effectively.

A New Look for an Evolving Brand

This renovation reflects how showroom design can help brands evolve without losing their original identity.

By combining contemporary retail aesthetics with practical design solutions, the project creates a renewed customer experience that supports both branding and long-term business growth.