GRIND KOFF ROASTERS | The Daily Grind Factory for a New Day
- 19 ก.พ.
- ยาว 2 นาที
Adaptive reuse of a Chinese-style shophouse into a specialty café in Bangkok
Category: Specialty Café
Location: Phutthamonthon Sai 4, Bangkok, Thailand
Client: Grind Koff
Area: 320 Sq.m.
Year: 2025
Grind Koff Roasters was designed to be more than a coffee shop. The brand’s message—“Get Ready. It’s New Day.”—sets a clear ambition: create a place that prepares people for the day ahead, with energy, calm focus, and a sense of intention.
Located along Phutthamonthon Sai 4, the project occupies a traditional Chinese-style shophouse. The challenge was not to overwrite that identity, but to translate it—so the building’s original character remains present, while the experience feels undeniably contemporary and unmistakably Grind Koff.
Challenge
Reposition a traditional Chinese shophouse into a modern specialty café without losing its architectural roots
Express the brand in spatial language—not as decoration, but as structure, rhythm, and atmosphere
Design a clear operational flow for different service speeds (craft vs rush hour)
Make the process visible (roasting, bakery, making) so quality becomes a lived experience
Design Intent
Turn the daily act of “grinding” into a spatial rhythm—where architecture, operations, and brand story move as one.
Principles
Respect the Existing — keep the shophouse identity as a cultural baseline, not a constraint
Translate the Brand into Structure — express “The Daily Grind Factory” through repetition, texture, and engineered layers
Choreograph the Day — design for both slow rituals and fast routines through zoning and flow
Highlights
1) The Daily Grind Factory — a concept with structure
The project is driven by the idea of “The Daily Grind Factory”—a daily energy workshop. Industrial cues are paired with softer echoes of the original Chinese shophouse, creating a layered identity rather than a single-style statement.
2) Facade as a symbol of motion
The facade is reworked with steel framing and perforated metal textures, using repeated lines that reference the continuous rotation of a coffee grinder—an architectural metaphor for momentum, progress, and everyday discipline.
3) A purposeful sequence of service speeds
Inside, the plan is organized by “tempo”: Slow Bar for craft and detail, Speed Bar for peak hours—supported by Roasting Room and Bakery Room that reveal the making process and reinforce trust through transparency.
4) Material contrast: raw + warm
A balanced palette—black steel structure, concrete surfaces, exposed brick, and natural wood—creates a space that feels both disciplined and welcoming. Warm-white lighting and natural light reinforce calm focus without losing the café’s energetic edge.
5) Graphic elements that educate, not decorate
Brand cues—logo mechanics, the phrase “Get Ready. It’s New Day.”, and informational graphics about coffee origins—are integrated to build connection and understanding, not just visual branding.