CJK CHAIRAK
- May 8
- 2 min read
Motorcycle Showroom Design in Roi Et
Category : Retail
Location : Roi-et
Year : 2018
Before diving into the final design, every project begins with understanding the real atmosphere of the site itself.
For this motorcycle showroom project in Roi Et, The Collective Studio was commissioned to develop both the interior design and showroom design for the main branch, along with a scalable design approach for smaller branch locations.
Facade Design
Showroom Design with Strong Brand Presence
The primary design language was built around a bold combination of:
black
red
grey
These tones were selected to reinforce the energetic and powerful character associated with motorcycle culture while maintaining a clean and contemporary showroom atmosphere.
The showroom was designed to create a clear visual identity that customers could easily recognize and remember.
ส่วนพื้นที่สำนักงาน
Creating an Open and Comfortable Office Atmosphere
In the office area, the design approach shifted toward creating a more open and comfortable working environment.
The spatial layout emphasizes:
openness
natural circulation
visual clarity
functional workspace organization
This balance between showroom energy and office comfort helps create a more complete experience for both customers and staff.
SHOWROOM
Budget-Conscious Design for Branch Expansion
For the smaller branch locations, the challenge was different.
The client required a design solution that could work within a limited renovation budget while still maintaining a strong and recognizable brand image.
To achieve this, the design focused on:
simple material selections
cost-efficient construction methods
clear branding visibility
Materials such as grey metal sheet panels and red aluminum composite surfaces were used strategically to create a clean industrial appearance while helping the logo stand out more prominently.
The result is a scalable showroom design system that can adapt to multiple branches while preserving brand consistency and visual impact.
